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Active Glow

CASE #01

Role: Creator

Niche: Wellness

Client: FitFuel

A high-resolution photograph of a woman with a joyful expression finishing a workout in a minimalist studio. She is wearing muted sage green athletic wear. The background is a clean, warm off-white wall with soft morning sunlight streaming in.
A high-resolution photograph of a woman with a joyful expression finishing a workout in a minimalist studio. She is wearing muted sage green athletic wear. The background is a clean, warm off-white wall with soft morning sunlight streaming in.
Active Glow is a UGC campaign for FitFuel. This project highlights the energy of real-life fitness routines, showcasing how health feels accessible. It focused on morning rituals and authentic supplement usage.

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A close-up, authentic shot of a hand holding a dark charcoal water bottle with a modern logo. The background is a soft-focus outdoor park setting at dawn with silver sage tones in the morning mist.
A close-up, authentic shot of a hand holding a dark charcoal water bottle with a modern logo. The background is a soft-focus outdoor park setting at dawn with silver sage tones in the morning mist.
An aesthetic overhead shot of sleek running shoes and a fitness tracker placed neatly on a light wood floor. The lighting is soft and natural, emphasizing a minimalist and personal lifestyle vibe.
An aesthetic overhead shot of sleek running shoes and a fitness tracker placed neatly on a light wood floor. The lighting is soft and natural, emphasizing a minimalist and personal lifestyle vibe.
A lifestyle shot of a healthy green smoothie in a glass, placed on a table next to a window. The color palette features moss green and alabaster whites, creating a refreshing and clean fitness aesthetic.
A lifestyle shot of a healthy green smoothie in a glass, placed on a table next to a window. The color palette features moss green and alabaster whites, creating a refreshing and clean fitness aesthetic.

We used natural light and soft tones to create a relatable fitness journey.

Energetic, raw, and motivating morning wellness.

VIBE
A high-quality lifestyle photograph of a person checking a workout app on their phone while sitting on a yoga mat. The setting is a modern, clean living room with off-white furniture and natural wood accents.
A high-quality lifestyle photograph of a person checking a workout app on their phone while sitting on a yoga mat. The setting is a modern, clean living room with off-white furniture and natural wood accents.
A dynamic photography shot of Fernanda jogging along a scenic coastal path. She is wearing silver sage and charcoal gear. The lighting is golden hour, warm and inspiring, showcasing movement.
A dynamic photography shot of Fernanda jogging along a scenic coastal path. She is wearing silver sage and charcoal gear. The lighting is golden hour, warm and inspiring, showcasing movement.

This content boosted engagement across social channels, driving authentic brand growth for the client.

FERNANDA CREATES
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