79% of people say UGC highly impacts their purchasing decisions
User-Generated Content (UGC) is a content style designed to replicate how real people naturally share experiences online. Unlike traditional advertising, UGC prioritizes authenticity, relatability, and platform-native formats — making it significantly more effective in capturing attention and building trust. Today’s consumers are highly resistant to traditional ads — studies show that consumers find UGC 2.4x more authentic than brand-created content.
